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Brand Strategy
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Business Strategy
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Campaign Strategy
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Content Strategy
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Copywriting
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Digital Marketing
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Email Marketing
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Market Research
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Social Media Marketing
* Brand Strategy * Business Strategy * Campaign Strategy * Content Strategy * Copywriting * Digital Marketing * Email Marketing * Market Research * Social Media Marketing
I’m an experienced brand and content strategist with an MBA and marketing education eager to make your brand a must-share among the audiences who matter most.
Hey, I’m Avery.
A glimpse of my work across 50+ B2B and D2C brands.
Brand Refresh for Global Medical Apparel Company
Apparel
Refining the brand for a luxury, Columbia-based, medical apparel designer and manufacturer ahead of its launch in U.S. markets.
BRANDING
Brand Overhaul for Local Grocer + Community Pillar
Grocer + Nonprofit
Defining a powerful brand fit for a company bringing long-awaited hope and resources to a historically underserved community.
Rebrand for Criminal Justice Reform Advocate
Political Advocacy
Crafting a brand story to awaken policymakers and everyday people across the aisle to the shortcomings of our criminal justice system.
Promotional Video for Hilti North America
Construction
Developing a brand-building video that empathizes with and celebrates the essential work of Hilti customers.
COPYWRITING
Website for Proven Inventor Methodology
Engineering
Collaborating with senior leaders at Meta to bring their reliable process for material engineering breakthroughs to the world.
Differentiated Ad Concepts for Brand Awareness Play
Finance
Shaping and executing the strategy for multi-channel, multi-format awareness ad content to bolster the perception of a local bank’s brand.
Hype Campaign for Regional Restaurant Group
Dining
Concepting and developing a city-wide, summer-long promotional event to go beyond digital ads and drive foot-traffic and social buzz.
Coming Soon
CAMPAIGN
National Recruitment Campaign for Young Talent
Economic Development
Attracting top talent from leading universities for a fellowship program that develops students’ skills and provides support for local nonprofits.
Ecommerce Campaign for Innovative STI Test
Telehealth
Bringing awareness to both a national health crisis and a brand poised to address it with a breakthrough in at-home STI testing.
Coming Soon
Uncover
I start by identifying what only your company can offer, and what makes your customers tick.
My Approach
Connect
Then, I bridge the gap between what you do best and what your customers need most.
Grow
Once we map that connection, we build momentum with a short- and long-term growth plan.
(even more)
About Me
My happy place? The intersection of strategy and creativity — professionally, at least. In my free time, I enjoy adding vintage pieces to my wardrobe, consuming etymology and cultural commentary content, and hosting themed dinner parties.
"Avery is a true rockstar and I wish there were a million of her. She is so smart and perceptive, with an incredible work ethic to boot."
Annie Chang, Gitwit
Interested?
Let’s collaborate! Fill out this quick form to put your next project in motion.