Promotional Video for Hilti North America
Developing a brand-building video that empathizes with and celebrates the essential work of Hilti customers.
Client
Hilti North America
Year
2024
The Opportunity
Hilti is an international company providing trusted tools and services to construction projects and workers around the globe. For Hilti North America’s annual sales meeting, they requested a subtly-branded video that would position them as a provider with a deep understanding and appreciation of their end users: professional contractors.
The goal? Succinctly yet compellingly convey Hilti’s mission to ‘make construction better,’ featuring construction workers as the star of the show.
The Execution
As a creative strategist and writer on the engagement, I collaborated closely with the video production team and creative director to develop a video concept before beginning scriptwriting and iteration cycles.
Key Collaborators
Video Lead: Dalton James
Video Production: Kari Howe
Creative Director + Writing Support: Annie Chang