Our project objective was to clearly tell the story of OCJR, a 501(c3) coalition that provides non-politically affiliated information and resources on criminal justice reform for the state of Oklahoma. The goal? Increase visibility and clarity of OCJR brand and materials to better inform the Oklahoma public and policymakers of what OCJR can do for them, what they can do for our state, and how to put that plan into action.

This work would have a direct impact on upcoming state issues that would affect voters in rural, suburban, and urban areas, formerly incarcerated individuals, and the economic well-being of Oklahomans and their state.